Cookie Policy

COOKIES POLICY

Moss & Willow
Last updated: 4 March 2026

We use cookies and similar technologies (such as pixels and local storage) to make our website work properly, provide a secure checkout, remember your preferences, understand how our site is used, and (where you choose) show you relevant marketing.

This Cookies Policy should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. Some cookies are set by us (“first-party cookies”), and some are set by third parties whose services we use (“third-party cookies”).

Cookies are widely used and are not harmful. They help websites function efficiently and help improve user experience. We do not store sensitive payment information (such as full card details) in cookies.

2. Why we use cookies

We use cookies for the following purposes:

  • To keep our website secure and functioning (e.g., shopping basket, checkout, fraud prevention)

  • To remember your choices (e.g., preferences, region, logged-in state)

  • To understand site performance (e.g., which pages are most visited, how customers navigate)

  • To support marketing and social media features (e.g., measuring ad performance and showing relevant adverts), where you consent

3. Types of cookies we use

A) Essential cookies (always on)

These are necessary for the website to function and cannot be switched off in our systems. They enable core features such as:

  • shopping basket and checkout

  • account login

  • payment security and fraud prevention

  • site security and load balancing

If you block these cookies via your browser settings, parts of the site may not work properly.

B) Functional cookies (optional)

These cookies help us provide enhanced functionality and personalisation, such as remembering your preferences. If you do not allow these cookies, some services may not function as intended.

C) Analytics / performance cookies (optional)

These cookies help us understand how visitors use our website, so we can improve performance and design (for example, which pages are viewed most often). Information is typically collected in an aggregated way.

Examples (depending on your configuration) may include analytics tools provided by Shopify or third parties.

D) Marketing / targeting cookies (optional)

These cookies may be set through our site by advertising and social media partners. They may be used to:

  • Measure the effectiveness of advertising

  • limit how often you see an advert

  • Build a profile of your interests and show you relevant adverts on other platforms

Because Moss & Willow uses Instagram, Facebook and Pinterest, marketing cookies may include technologies provided by:

  • Meta Platforms, Inc. (Facebook/Instagram)

  • Pinterest

These partners may combine information from our site with other information they hold about you (for example, if you have an account with them), in accordance with their own privacy policies.

4. Cookie consent and your choices (UK PECR)

Under UK law, we must obtain your consent for non-essential cookies (functional, analytics, and marketing). When you first visit our website, you will be offered cookie choices. You can change your choices at any time.

Manage preferences: If your site has a cookie banner, it should include a “Manage preferences” link.
If you don’t currently have one, you can still control cookies via your browser (see section 6), but adding a cookie banner is strongly recommended to meet PECR standards.

5. Social media features (Facebook/Instagram/Pinterest)

Our website may include features such as sharing tools or embedded content. These may set cookies or use pixels to enable the feature and measure interaction.

If you interact with these features while logged into your social account, that platform may link your interaction to your profile.

6. Controlling cookies in your browser

You can usually configure your browser to block or delete cookies. Instructions vary by browser; check your browser's “Help” section.

Please note that blocking essential cookies may prevent parts of our website (including checkout) from functioning correctly.

7. Updates to this Cookies Policy

We may update this Cookies Policy to reflect changes in technology, law or our practices. We will post updates on this page and revise the “Last updated” date.

8. Contact us

If you have any questions about cookies or privacy, contact:
Contact@mossandwillow.co.uk